Retrevo Raises $8M More for Aggregation of Consumer Electronics Information

Retrevo, a site that aggregates information about consumer electronics from sources found across the web, has raised $8M in Series B funding from Norwest Venture Partners and Alloy Ventures. Both of these investors were also involved in the company’s Series A round. The company has raised $11.9M to date.

The purpose of Retrevo is to provide consumers with information about electronics before and after they purchase them. During the shopping phase, the site serves as an advisor and maps products visually according to how expensive and feature-intensive they are. Shoppers can also view expert and user reviews found from across the web, as well as prices from various online vendors. Much of this information is scraped from sites like Amazon and CNET (Retrevo started off as a vertical search engine, hence the sophisticated scraping technology).

Once consumers actually buy these electronics, Retrevo helps consumers learn about them and solve technical issues by aggregating user manuals and making them searchable.

The company says that it will use the new money to accelerate its pace of innovation, simplify the user experience, partner with complimentary services, and market the site. Retrevo also claims it has experienced double digit growth over recent months.