Following yesterday’s announcement that Microsoft would be cutting the price of Xbox 360 consoles, Sony may also be on the verge of dropping prices to keep their sales momentum going according to analyst firm Strategy Analytics. But others in the industry don’t see it happening until later this year.
“Sony will be nervous that the PS3’s recent sales surge may fizzle out now that the premium Xbox 360 undercuts the PS3 by GBP 40, and the cheapest Xbox model is almost half the price of the PS3,” commented principle analyst David Mercer.
“Sony will be scrutinising the daily sales reports, but will probably try to hold out until later in the year before making its next price move,” he said.
“Microsoft must continue to drive cost out of console manufacturing in order to sustain these improvements in financial performance,” he said.