US Telco giant Qualcomm has acquired Ireland-based Xiam Technologies for its mobile advertising targeting and personalisation technology. Qualcomm will pay approximately $32 million for Xiam and estimates the acquisition will be neutral to FY08 earnings per share. Founded in 2004 and funded with venture capital from Delta Partners and Enterprise Ireland, Xiam’s technology enables wireless operators to server targeted offers via WAP, Web and outbound messaging. It’s effectively a mobile ad server, which is a pretty hot area right now.