Stats from US search engine marketing firm Efficient Frontier shows that the European market, where Google dominates, showed very strong growth in February 2008, with advertiser spend on Google in the UK up 69% and more than 100% in the rest of Europe. In Q4, Google reported that 48% of its revenues came from outside the US, with 14% of total revenue from the UK. The “rest of world” was at 75% growth. In other words the strong UK and Europe data could offset the US market deceleration a bit. However, since this is a single US search engine marketing firm which only started marketing in Europe a year ago the figures should be viewed in that context.
Latest From Europe
WhatsApp-Facebook data-sharing deal probed by UK privacy watchdog| Natasha Lomas
How rival challenger bank Starling pranked Mondo on day new name Monzo was unveiled| Steve O'Hear
Dice snags $6M to win more fans for its frustration-free ticketing platform| Natasha Lomas
Songkick raises new $15M round from Access Industries, expands US operations| Mike Butcher