I don’t know if this is more or less ridiculous than Marvel claiming sole ownership of “super hero.” At least they had a hand in, if not creating from scratch, at least popularizing the term. But Futuremark, while an established company in an area where pwnage is rampant, has neither pwned anybody (ever) or even been in a situation where pwning was an option.
And let’s be frank here: “pwn” isn’t even a damn word, it’s a popular misspelling of an overused scrap of trash talk, which will probably be obsolete soon as everyone moves to voice chat. Trying to make it a trademark is not only misugided, it’s pointless. Face it, Futuremark, it was a n00b move.
Law: pwnage (TM)? [Kotaku]