San Francisco Iminta launches into private beta on Tuesday. Like a number of other startups, you tell the service the various social networks where you have accounts (delicious, flickr, YouTube, Lastfm, etc.) and the service creates a master list of everything you are up to on those sites. Your friends can then subscribe to your master feed, and/or you to theirs.
For the most part, Iminta has features that are similar to those services, particularly FriendFeed. There are some differences worth noting, however. Whereas FriendFeed has only a single setting to make your feed public or private, Iminta allows you to create groups of friends and determine which groups see what content. On the flip side, they allow people viewing your feed to strip out some of your feeds. So if you Twitter too much, for example, your friends can choose not to see that, but leave everything else. Iminta also allows you to filter data by type when you are viewing a number of friends, or all of your friends, at once.
It makes for a less simplified interface than FriendFeed, which has its pros and cons. But as you add a lot of friends, the ability to manage the data is, in my opinion, a good thing.
Another thing I like about Iminta, and the reason I’m writing about it, is that the company has been bootstrapped to date by founder Aaron Newton (an ex CNET product manager) – I always like the non-funded startups. Newton says he began working on the site a year ago just because he wanted the product for himself and his friends. He got more serious about it, and left his job at CNET, when he first heard about FriendFeed in October.
You can request an invitation on Iminta now, and Newton says they’ll bring in as many people as they can starting on Tuesday. Once you are in you can also invite your friends – we’ve added Iminta to InviteShare to help you get a quick invite (FriendFeed is here).