I feel now I can sleep well at night, secure in the knowledge that no less a body than the BBC has now pronounced upon one of the great questions of our time. How to actually say “Web 2.0”. Since two thirds of 500 BBC people surveyed internally think it should be “two point oh”, and ZDNet produced the same result last year, that seems to have settled the matter. However, I have to ask, did no-one suggest saying “Web 2”? And how do we refer to a “Mobile 2.0” project or company? “Mobile two point oh”. I know that when I am taking about a concept I might refer to a “two dot oh idea”.
Oh no, I can feel the nightmares returning again… Just don’t ask for “Gramophone 2.0”, OK Grandad?