The initial stage of the deal will see BlogTV promoted to ICQ users through the ICQ website, and in return ICQ will become the preferred instant messaging platform on BlogTV. The second stage will see ICQ users being able to use their ICQ login details to access and use BlogTV, with any revenue generated from ICQ users using BlogTV to be split between the two companies.
The first market the deal will be rolled out to is Russia, which has 8 million active ICQ users. BlogTV will operate a Russian language site customized for local market conditions.
Last week, BlogTV celebrated its 100,000th user and has so far shown 50 million viewing minutes since it launched.
The arms race to become the dominant leader in the live streaming market continues. Ustream.tv beat competitors to become the exclusive internet streaming provider for the Republican National Convention yesterday, and others including Mogulus (the official streaming partner of the Crunchies) and Justin.tv have continued to explore every opportunity for maximum exposure. Blog.TV’s move into country specific sites in conjunction with ICQ is a positive step for the service, and I’d expect to see similar deals and country specific sites from the other major players as the year progresses.