At the Olevia booth, they had this TV with a big line down the middle. On the right was a regular HD feed, and once it crossed the line it entered the enhancement zone. The normal signal actually looked fine, but the image processor really made it pop, as they say. Motion blur was reduced, sharpness of edges was increased, and the contrast seemed better because of the enhanced edges.
Unfortunately, the nature of the technology seems to be such that the left side of the screen actually looks worse when photographed, so you’re going to have to take my word for it. We’ll get more concrete info later.