A new study from the Pew Internet and American Life Project has found that 47% of American adult internet users have undertaken a vanity search in Google or another search engine.
The survey found that more people today have searched for themselves on Google (and others) than in 2002, when the figure was 22%. 53% of US internet users admit to having looked up information about work colleagues of someone they know, such as friends, relatives, colleagues, and neighbors.
Privacy online isn’t the big concern many TechCrunch readers would presume it was, with 60% of respondents saying that they are not concerned about information about themselves online. Interestingly the lack of concern would appear to be more focused on adult users, with the study finding that teens were more likely than adults to restrict who can see their private details online on sites such as MySpace.