Microsoft has announced the introduction of mobile display advertising on MSN Mobile, starting today.
MSN Mobile customers in the United States will see banner and text ad placements that “conform to the U.S. mobile advertising guidelines provided by the Mobile Marketing Association to deliver a more consistent and engaging experience for consumers.” Launch partners include Paramount Pictures and Jaguar.
The tech behind Microsoft’s rollout of mobile advertising comes from the acquisition of ScreenTonic and through Microsoft’s Advertiser & Publisher Solutions Group. Microsoft has previously offered mobile display advertising in Belgium, France, Japan, Spain and the U.K, but todays move is the first time the company has offered these sort of ads in the United States. There was no word as to whether this would be part of a wider rollout to other Microsoft ad serving partners such as Facebook.