While online ads keep growing at a healthy clip, up 21 percent to $773 million industrywide, it is not enough to make up for the decline in print ads. Print ads in the third quarter were $10.1 billion. That is $1 billion less than they were in the same quarter last year. Meanwhile, online newspaper ad sales rose only by $135 million. After six straight quarters of decline, print ad sales are at 1997 levels—lower if you adjust for inflation.