The Apple PC guy/ Mac guy ads are well known. The series with Justin Long and John Hodgman has become a cultural phenomenon, being parodied and copied wide and far. Apple has taken the ads online with a new campaign that combines the fun of the original TV ads with a creative use of site ad space. Instead of simply using a video ad, the campaign utilizes a right hand box and a top leaderboard with both characters appearing to look at the leaderboard as the message there fails, presenting a negative message on Vista.
The campaign has been spotted on sites including Engadget, PCMag and News.com, where on the later it was also displayed on a page reviewing Vista. Clever stuff from Apple. Ad video below via Mac Rumors: