Snap Shots, for those not familiar with the service, are the little site preview windows that pop up on websites with the service enabled, mouse over the image at the end of this link to Snap.com for a demo.
Under the new program, each time a Snap Shot is triggered, the Snap Shot window reveals both the information the user specifically requests and a context-based ad centered directly where the viewer’s eyes are focused. The focus of the ads is said to be better as the are contextually served against a specific link, ignoring other information on the same page that may otherwise result is lower quality contextual results.
Snap.com has over 2,000,000 Web site operators, bloggers and individual Web surfers currently using Snap Shots served via a webpage or browser. The Snap Shots service is used approximately 15 million times daily and is available in 43 different languages.
The Snap Shots Ad Network will initially offer three ad formats that include simple banners and text to expandable rich media, with ad serving provided by DoubleClick.