Surely you’ve heard Nielsen at one time or another. The data mining company will start selling its information to Google very soon in a move that will help the search-giant target ads better. Some are arguing that Google is buying the data to tailor its upcoming YouTube ads better. That’s definitely a possibility.
But Google is also aiming to target fans of television. It’s looking to get the data it needs to target markets and haul in more users. Nielsen is pleased about the deal, saying “The relationship with Google…is a prime example of the ways Nielsen is embracing new technologies, platforms and relationships worldwide to serve clients more completely,”
Google to buy Nielsen data [Yahoo! News]