This acquisition is Next New Networks’ first foray into politics, and BarelyPolitical will now be served along side Next New Network’s existing content including Channel Frederator. Terms of the deal were not disclosed.
Whilst the Obama Girl video series (there is more than one) is perhaps an acquired taste, its viral success is quite remarkable, with the original video having been seen over 100 million times.
Under the deal BarelyPolitical will launch multiple regularly scheduled shows, including frequent reports from its videobloggers and correspondents. The first project launched by BarelyPolitical with Next New Networks, “I Like a Boy“, a music video co-produced with the Iraq Afghanistan Veterans of America, racked up more than 1.5 million online video views in its first week, and was featured on various media outlets including CNN American Morning, Fox News, and ABC’s Good Morning America.
See our previous coverage of Next New Networks here.