Mochi Media has announced the launch of MochiAds 2.0, a self-service advertising marketplace for game developers looking to monetize and share their creations.
MochiAds has to date been in invitation-only beta, with 1,000 game developers participating. The new version offers ad serving that takes less than five minutes to implement and provides a variety of new features including a dashboard that allows developers to see game performance on 90-day cycles, and a help center where developers can learn how to optimize for better revenue generation.
Demand for games in the MochiAds network under the closed beta has already reached over 50 million players each month. Mochi Media received $4 million in financing over summer from Accel Partners, one of the original investors in Facebook.
See our previous Mochi Media coverage here.