It was announced today that Ad Infuse and M:Metrics will be hosting an educational series called Mobile Ad Degree. The purpose of the series is to explain how the rapidly growing mobile advertising ecosystem operates. The first event in the series will be held October 18, from 11 a.m. to 2p.m., in New York City at the W Union Square.
Scheduled panelists, including Maria Mandel, partner and executive director of digital innovation at Ogilvy Interactive; Pete Distler, general manager of Sprint’s mobile advertising business; and, Joe Cohen, global director of mobile products at Reuters. They will reveal to advertisers and media executives the most effective ways to utilize the mobile marketing platform.
“We foresee this event as the beginning of something very big; a series we hope lives on and continues to educate the market on the ever-developing digital opportunity as it relates to mobile media and advertising. We want to offer advertisers and media executives a chance to see first hand successful executions and results from those active in the mobile space,” said Brian Cowley, President and CEO of Ad Infuse. “We want to arm them with not only the basics, but the best practices out there to increase their success.”
“Mobile advertising is maturing quickly, and with this in mind, we’ve put together these events to educate advertisers about how to reach the individual,” said Will Hodgman, CEO of M:Metrics. “Mobile is a dream for advertisers – it’s the one platform upon which all media converge, and the most personal, most ubiquitous medium the world has known. Already, our data shows consumers are responding to early mobile advertising initiatives, with 12 percent of Americans reporting they responded to an SMS ad in July, and it’s only getting bigger.
The second scheduled event will be held in London on November 14 at the Reuters Building, with more to follow around the world in 2008. For more information about the events, go to mobileaddegree.com.