Launches New Video Aggregation Platform

Video discovery and broadcast service has launched a new platform for the aggregation of web video.

The new platform offers “a complete customization toolkit” that aims to make it easier for users to create branded online broadcast channels, discover and integrate Web video, and analyze visitor statistics and activities.

New features include:

  • The “Magnify This” video grabber browser bookmarklet gives channel admins the ability to embed a video from any of the most popular video sites into a magnify channel with a single click. (supported sites are YouTube, Yahoo, Metacafe, Daily Motion, and
  • Multi-editorial rights are now available, enabling group collaboration for powered sites.
  • Icon Customization gives admins the ability to replace the standard navigation icons with their own
  • User-controllable thumbnails so than an alternate graphic can be created to represent each video.
  • Home page mini player module allows channels to show a pre-selected video when visitors arrive, as well as enabling visitors to view other videos directly from the front page
  • Cross channel playlists that allow for cross-promotion playlists.

Other new features include a “latest activity” module that tracks live activity on each site, enhanced statistics report that provides server level stats broken down into various components, and video counters. cite three existing sites using their service as going particularly well:, and

For those not familiar with the service, offers a white label video portal service that is not dissimilar to Ning, but obviously without the social networking. Magnify primarily doesn’t host videos (although this is available for members), instead it provides a space where users can display their favorite videos from other sites. See Michael Arrington’s March review here. launched an advertising program for portal owners in August.