The first positive points we’ve awarded to Hulu come for pure honesty with George Kliavkoff, NBC Universal’s chief digital officer telling a crowd at OMMA New York Monday that they should expect failure from Hulu.
To be fair, as much as the headline quote alone is worthy of at least a couple of links demonstrating how the bridesmaid service has failed already, in context Kliavkoff’s quote is good advice for any startup: you have to fail sometimes to succeed:
” you have to fail fast in order to quickly identify your errors and cut your losses. Success involves setting up “processes to fail fast.”
According to Kliavkoff, Hulu will launch in October and NBC will be providing incentives for viewers to spend time at Hulu. What those incentives are were not disclosed, nor was it explained why users would visit Hulu for NBC content when NBC itself is now offering its shows as free ad-supported downloads on NBC Direct.
Kliavkoff also told the audience that he does not believe that viewers will ever prefer consumer-generated content over premium fare, saying that “at the end of the day, premium, produced content wins,” an interesting take given the phenomenal success of services including YouTube and others.