MatchMine Takes $10 Million From Kraft Group

matchmine.jpgMedia discovery startup MatchMine has raised $10 million from original seed investor the Kraft Group.

Boston based MatchMine launches Sunday with a product that is advertised to “unlock a whole new world of music, movies, video and other cool stuff to match the tastes of the original, quirky, one-of-kind inner you.”

MatchMine’s “MatchKey” technology uses demographic information about a user and a ratings system to deliver suggested media, and can also be plugged into third party sites to deliver recommendations. Three sites will support MatchKeys at launch: Peerflix, FilmCrave and

Th Kraft Group (not to be confused with Kraft Foods) is best known in the United States for its investments in Gillette Stadium and the New England Patriots.