Google has announced a new advertising program, AdSense for Mobile, a contextually targeted ad platform for mobile website content.
AdSense for Mobile gives the ability to AdSense publishing partners to earn revenue from their mobile websites through the targeted placement of mobile text ads.
According to Google, “advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go.”
AdSense for Mobile is focused on AdSense users who have websites that are specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising.
Adsense Mobile text ads run on an auction model, in the same fashion to regular Adsense/ Adwords ads are offered.
AdSense for Mobile will be available in the following countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (shortly).