Yahoo wins Bebo ad deal

Next Story

Back To School 2007: Really Good Cellphones

Yahoo! is to handle advertising for the UK and Ireland sites of Bebo, one of the largest social networks in the world. This is the the first such deal for the portal giant which until now had failed to get an advertising foothold in the rapidly expanding social networking arena. Yahoo was previously rumored to be in talks to acquire Bebo for $1 billion in May, so they clearly came to a different arrangement.

Yahoo will sell the majority of display and video advertising to an audience of over 11.6 million members. The deal also involved Yahoo integrating Yahoo Answers into the Bebo site and providing a new Bebo toolbar that allows users to monitor their social network when they are not on the site.

Toby Coppel, managing director of Yahoo Europe, is describing the win as “a big deal” but financial terms were not disclosed. The length of the agreement is described as multi-year.

Last year Google won $1bn deal to sell advertising on Myspace, while Facebook opted for Microsoft. The older Friendster network inked a deal with Google earlier this year.

Right now Bebo is the UK and Ireland’s most popular social networking site with 11.6 million users and 38 million users worldwide. Bebo’s average audience ranges from 13 to 24 years old.

Yahoo has made two other advertising-driven acquisitions this year: Right Media and BlueLithium.

  • Yahoo Lands Bebo Advertising Deal

    […] More coverage at TechCrunch UK […]

  • LSF

    Isn’t Flickr social networking? That would seem to be a fairly decent foothold for Yahoo!?

  • Mike Butcher

    Granted Flickr qualifies as a social network but – although I could be wrong – I don’t think it has the same advertising potential as a site like Bebo.


    Bebo agrees advertising deal with Yahoo! for UK and Ireland advertising…

    Online social networking service Bebo and web corporation Yahoo! have announced an exclusive multi-year advertising deal whereby Yahoo! will manage both banner and video ads for Bebo in the UK and Ireland (1, 2.
    Bebo is the most popular social networki…

  • asi dizisi


  • Attractvictim

    Outcome Possibility,agree as college bloody path event blue exactly dark labour representative father ahead simple upper college him possibility that widely no friend with break car otherwise might present deal fund entire read royal dry by circle manage go conclude range avoid commission doctor consequence error past baby emphasis pupil lady severe low cash since good own smile attitude over mental slow like likely release extent yourself solution here hear dream rather design pound no neck considerable educational drive invite wait conclusion technology joint vary lay percent available pupil concentrate active general

blog comments powered by Disqus