More Money For Product Reviews; PowerReviews Lands $15 Million

On the heels of Bazaarvoice raising an $8.8 million series B, competitor PowerReviews has just raised $15 million, adding to the $6.25 million they raised in late 2005. The round was led by Lehman Brothers Venture Partners along with current investors Menlo Ventures and Draper Richards.

Since its launch in April 2007, the number of reviews and products offered on has tripled. Today, the site offers more than 400,000 reviews on 125,000 products from over 1,000 ecommerce sites. PowerReviews says that the traffic driven through Buzillions also converts at nearly twice the rate of other shopping portals. In April we compared PowerReviews to Bazaarvoice and other competitors – PowerRevies main advantage is easy integration, and a free version of the product.

User generated reviews help sales at ecommerce sites, but few startups have the technical and product resources to build this internally. PowerReviews, Bazaarvoice and others have stepped in to fill this need. Aggregate Knowledge and Loomia address different needs in the ecommerce space – helping these companies merchandise and recommend products to users based on behavior.