With a plethora of social networks for everyone from knitters to dog lovers, managing our increasing number of long tail profiles is a huge pain. The problem of managing a fragmented identity has been attacked two ways: creating a new master account (OpenID), aggregating identity through search (Spock, Wink), or aggregating management of all your accounts on one site. The latter solution has attracted quite a bit of attention with sites like Profilactic, ProfileLinker, and Loopster.
ProfileBuilder is another startup looking to help solve the identity problem by providing one place to manage your personal information. They gave party goers a sneak peek of their identity management tool at the TC 9 party at August Capital. During the beta preview, approximately 5,000 profiles have been created, and ProfileBuilder has received more than 450,000 page views. Now the site has launched to the public.
ProfileBuilder isn’t just about getting friend status updates or single login access, but more about easily controlling what information shows up on what sites. However, they do have an API that allows anyone to build a program to push updates from your profile to other social networking services. The service creates a master profile where you can catalog your biography, photos, links to other services, blogs, and even create new kinds of information pages. You can expose this information to people across the net through an embeddable badge (like ). When you place the badge on a site, ProfileBuilder knows and lets you choose what type of information gets exposed through the embed on that site. You can manage all your embeds through their website.
Encouraging people to use the service by embedding profiles across the web is no doubt a first step in toward serving as a total online identity solution. Plaxo has been gunning for this distinction as well, and certainly more companies will want to serve as the focal point for identity on the web.
Disclosure: ProfileBuilder is a TechCrunch20 sponsor.