New York Times Launches…MyYahoo

The New York Times took their personalized home page product out of beta today – see it here. The look and feel is about the same as it was a a year ago when it went into private beta – Think MyYahoo, Pageflakes or Netvibes, with the New York Times logo and without the widgets.

There’s an argument that the product will bring customized home pages to the masses, although frankly Yahoo has already done a good job of this with well over 50 million users. This will be particularly useful for people who live, eat and breathe the New York Times, but others may find it a bit much.

Users can also add pre-selected non-NYT content or their own favorite RSS feeds, and modules can be dragged around the page, just like every other customizable home page.