Update: Playboy U is built on the Ning platform
The recent launch of Silicon Valley funded adult/porn site Zivity raised a few eyebrows. Now one of the old sovereigns of sexy is getting into the game, too. CrunchGear reports that Playboy is launching their own sexy social networking site just for college students, Playboy U.
Playboy U requires all users to have a .edu email addresses, mimicking Facebook’s early policy of only allowing college students to join. They say, “Sorry, but high schoolers, old dudes and your Mom can’t join”. However, The site won’t be as lascivious as the periodical. In what may be a bummer for some, the site will be “an exclusive college-only non-nude social network”. Furthermore, it will be a place to “show your school pride, connect with other students and celebrate the social side of college”. But I’m sure they’re not going to police the whole network for porn.
Student profiles will consist of the usual social network features including, bios, photos, videos, Blogs, and Forums. Schools will have customized pages, parties and on-campus events, and a national radio show with student callers.
Other magazines have been trying to get with the times and fight floundering readership by launching their own social networks too. Rolling Stone recently announced plans for their own network as well. But Playboy may have some better luck with readership already skewing toward the college following.
Lots of college students lament the loss of their exclusive Facebook social network to the older crowd. They may be receptive to a newer, cooler alternative. Something tells me that Playboy may not be the brand to steal their hearts, though.