Starting tonight the “Late Show with David Letterman” and the “Late Late Show”, will be available to V Cast subscribers commercial free. CBS is the first broadcast network to offer V Cast customers access to full-length on-demand programming. V Cast breaks the programming into convenient segments for viewing ease. The shows are available following their nightly broadcasts and accessible until the following night’s broadcasts. V Cast is a mobile phone service provided by Verizon Wireless.
“While we continue to provide short clips of our shows, we’re seeing a growing demand for the availability of full length, network quality shows on video on demand mobile video,” said Cyriac Roeding, executive vice president, CBS Mobile, CBS Interactive. “The ‘Late Show with David Letterman’ and the ‘Late Late Show with Craig Ferguson’ have become some of the most demanded shows in mobile and on the internet so it only makes sense that we fulfill the consumer request and help grow the popularity of these franchises. We are committed to innovation and are happy to help Verizon Wireless’ first full-length video on demand programming on its V Cast service.”
Verizon Wireless is excited about V Cast’s new late night lineup.
“CBS continues to be a great, innovative partner and we’re looking forward to the success of these full-length programs on V Cast,” said Ryan Hughes, vice president of digital media programming for Verizon. “By offering hit programs in their entirety through a series of shorter segments, we’re meeting our customers’ expectations about staying entertained and informed while on-the-go.”