Pickle Purchased For $4.1 Million

Photo and video sharing site Pickle.com has been purchased by Scripps Networks for a reported $4.1 million. Scripps is the company behind many lifestyles brands like DIY, the Food Network, HGTV, and Great American Country. This is their second web purchase after Recipezaar last month. We covered the site’s launch last June.

Pickle is different from a lot of other sharing sites in that it relies heavily on email and mobile phone submissions to personal and shared project pages. It’s essentially a multi-modal service for dumping your content into a bucket of content that you can expose through their widget. The service supports uploads of photos and videos from computers, mobile phones or digital cameras to any Web site. Scripps plans on incorporating the product into supporting content sharing across their existing lifestyle properties. It was created by an Arlington based company called Incando.

You can see an example of their content sharing widget after the jump (auto-plays).