Mobile
CBS Mobile

CBS Mobile Partners with Multiple Mobile Ad Companies

Next Story

EA Mobile… It's Not in the Money Game

cbsmobile.jpgOne you can’t say about CBS is that that their mobile division only phoned it in when it came to working with a mobile ad company. Yesterday CBS Mobile announced partnerships – that’s plural as in multiple deals – with mobile ad companies AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media in efforts to build a one-stop mobile advertising platform for its mobile entertainment, news and sports content.

For CBS this essentially covers all the mobile bases as the four companies offer different ad-serving and distribution technologies and services. With this deal CBS has said it will offer a range of mobile advertising options, including ads on mobile Web sites and commercials in videos.

[Via AdWeek]

blog comments powered by Disqus