As we reported last week Virgin Mobile was pulling the plug on Movio, the under-performing Mobile TV branch that was launched through a partnership with BT using the DAB TV standard. Now with the partnership dissolved it seems that Virgin Mobile will likely discontinue sales and production of the Lobster 700TV mobile handset, which had been the carrier’s flagship mobile TV device. Owners will still be able to access DAB radio, but that hardly seems enough of a draw for the awkwardly designed phone.
Virgin Mobile hasn’t ruled out launching a new mobile TV service using the DVB-H standard in the future. Let’s just hope they design a better phone next time.