Telstra, Australia’s largest telecommunications company, has banned its approximately 49,000 employees from using Facebook.
As Cameron Reilly at G’Day World puts it, “This would be a retarded move for ANY company, let alone a company that is trying to position itself as a company that “gets” online.”
The move is strange given the growing worldwide popularity of Facebook as a corporate tool. German company and international electronics powerhouse Siemens already has 6000 employees using Facebook, with plans to deliver exclusive Facebook apps for employee use in the future. According to Robert Scoble, Facebook could well become a substitute for Siemen’s corporate intranet. Facebook is also growing in popularity as a business networking tool.