AdECN offers a real-time, auction-based, neutral exchange for online display advertising that works in a similar way to stock exchanges. A member of the AdECN exchange buys on the exchange for its advertisers and sells on the exchange for its publishers.
Microsoft said the acquisition would assist Microsoft in building a comprehensive search and display advertising platform “that helps advertisers and publishers maximize ROI on digital advertising investments.”
AdECN was founded in 2003. The acquisition price was not disclosed.