I realize this has nothing to do with the story, but Dada reminded me of the popular song by Trio
Sony BMG and Dada have joined forces to bring next-generation Web and mobile entertainment services that combine a broad range of music content that includes ringtones, video ringers, games, images, themes, full-length audio tracks and video. Previous offerings by Sony BMG and Dada will act as a platform to users where they will build a one-stop-shopping-like social network that includes popular features already showcased at Flickr, YouTube, eHarmony, CrunchGear, and MySpace with user-generated content. All in the palm of your hand. I’m shivering in anticipation. Oh wait, that’s just the AC. Nevermind.
RCS’s Dada, Sony BMG set up joint venture to supply entertainment service [forbes.com]