The classic wooden brick stacking game might seem an odd choice for a mobile game, but early next year we’ll get to see how it translates to the third screen. I-play announced at this week’s Licensing Show in New York that it has secured the rights to bring Jenga to the mobile platform worldwide sometime in the first half of 2008.
“Jenga’s universal appeal and accessibility makes this game a perfect fit for mobile gamers who represent a broad age demographic and even split across both genders,” said Leighton Webb, Senior Vice President for Content Strategy & Publishing. “We hope that gamers of all ages will be able to enjoy this game as a family, with their kids.”
Jenga is now sold in more than 50 countries, and has been crashing on coffee tables for nearly 25 years. Stacking things has always made for good gameplay on mobile phones, so maybe I-play is on to something.