Ask’s latest musical advertisement is out, and apparently the search engine under-dog can help you find Kato Kaelin, an obscure non-celebrity that according to Wikipedia is known for a minor role in the OJ Simpson trial.
Advertisement as below. I was always under the presumption that one of the key points of advertising was finding a connection with your audience. When people talk about Ask being a niche player it would appear that they weren’t kidding; Kato Kaelin is so obscure the name will likely be lost on a good portion of the viewing audience.
(via Inside Google)