Plenty of people looked disgusted with EMI’s decision to turn its catalog of music loose, free of DRM. Now it seems the tables have turned, as EMI’s DRM-free approach to selling digital music is working out quite well. According to reports, Floyd’s Dark Side of the Moon has seen a sales increase between 272 and 350 percent, while OK Go’s Oh No has increased 77 percent. Those are huge numbers and could mean the difference between a paltry paycheck and a big fat one.
So with increased sales and widespread praise from just about everyone, will other record labels follow suit? Is this what the industry needed to realize that DRM just isn’t the way to go anymore? Looks like it to me.
DRM-free EMI music outselling lockware [BoingBoing]