Toshiba Cuts Sales Expectations of HD DVD Players In Half; Sony Says Blu-ray Doing Swell

Next Story

More than Meets the Eye on Mobile This Summer


Toshiba just slashed sales expectations of HD DVD players by nearly 50 percent in response to slower-than-anticipated sales in the U.S. The slow sales of the company’s HD DVD players in the U.S. will negatively affect the global position of the high-definition format, the company said.

Toshiba now expects to sell 1 million players, down from the 1.8 million that it initially expected.

And how is Blu-ray doing?

Blu-ray, the other white meat, is doing damn well, according to Sony. (Then again, Baghdad was A-OK according to Baghdad Bob, so…) Shipments of its Blu-ray players have increased by six times. Cutting its price probably helps a little bit. Most chalk that up to Blu-ray being the format with the most popcorn-friendly movies as exclusives.

Format wars are so much fun, no?

Toshiba lowers sales target for HD DVD players [Reuters]

Sony upbeat in DVD format battle [BBC News]

blog comments powered by Disqus