Kevin Rose has announced that Digg will be expanding to cover product and service reviews.
Rose told the audience at The Next Web Conference Friday that Digg is currently working on a “big project” that will deliver significant enhancements to Digg in the next 6 to 12 months. The new Digg will allow users to Digg anything including services, products and images.
Rose said that context was also an issue for Digg; stories are being buried under the weight of noise making it more and more difficult for users to seek out and find niche stories. Digg is developing a smart suggestion system that will consider the type of stories a user has dugg previously then suggest similar stories based on that history.
The move to product and service reviews seems like the logical next field of conquest for Digg. Having popularized social voting for news why not take the wildly popular concept to the offline world. There will be challenges, but as a Digg user I’m looking forward to seeing what they have in store.
(via Read/Write Web)