Mobile innovator iLoop Mobile, a technology and services company for interactive, text-based mobile marking and content distribution, has announced a strategic partnership with Third Screen Media, provider of mobile advertising software and services. This agreement will allow marketers, content owners and enterprises using the iLoop Mobile mFinity platform to have access to Third Screen Media’s MADX ad management and delivery platform. This would offer support for mobile advertising initiatives.
The iLoop Mobile mFinity Platform is available through an ASP software license with login access to a suite of applications. Third Screen Media’s MADX platform includes ad serving, ad space creation, inventory forecasting and management as well as campaign creation, trafficking, targeting and accounting. Together the two companies hope to provide users with the means to reach their targeted mobile audiences.
“Advertising has become a key enabler for the delivery of personalized, innovative mobile media,” said Tom Burgess, CEO, Third Screen Media. “Our partnership with iLoop Mobile enables organizations using the mFinity platform to effectively reach individual mobile device users and to reap the financial rewards of mobile advertising in a simple and cost-effective way.”