Third Screen Media has added Hovr to its mobile advertising network reports ClickZ News. The free mobile game publisher, which launched in February as a free ad-enabled mobile gaming network, should enhance the ad network’s efforts to attract the youth market. Until recently Hovr had been selling its own ad inventory, but under the partnership Third Screen Media will sell and manage the ads. Hovr is the first game provider to sell ads through Third Screen Media’s network, which is in the process of being acquired by AOL’s Advertising.com unit.
Third Screen Media Network Gets Game [ClickZ News]