Goodbye Froogle

Froogle has been renamed “Google Product Search” says Marissa Mayer, Google’s VP of Search & User Experience. It also sports a redesign, and product results are now returned at the top of normal Google search results at appropriate times.

Thus ends the name Froogle as a Google brand. It was launched in 2002, never really went anywhere, and was unceremoniously dumped from the Google home page last year in favor of video search. Traffic to the site fell dramatically.

Danny Sullivan has a good long writeup of the new service. Froogle (the brand) is now in the TechCrunch DeadPool.