Viacom Looks To Dominate Mobile Content Market

Viacom announced today that MTV Networks, BET Networks and Paramount Pictures have made significant changes to each of their mobile portfolios and they’ll soon be taking over the world. OK, I made the latter of that up, but they are trying to gain a bigger presence in the mobile content market.

MTV Networks already provides Sprint with VOD (video on demand) content that includes MTV, Country Music Television, Spike TV and Logo programming, but they want to shove some more content down Sprint users’ throats.

The new deal will provide 14 different live streams and VOD content from other MTV Network channels. Other services only offered to Sprint users will include mobile Web sites from MTV, VH1, Comedy Central and Game Trailers. MTVN has also teamed up with Pepsi and Intel to blitz your mobile phones with super lamo ads.

Comedy Central is launching a 40-level mobile game called South Park 10: The Game, which is based on the first ten seasons of the hit show and will be available on a number of carriers. (The games can already be played online.)

The Kids and Family Group from MTVN and Amp’d Mobile have teamed up to bring Nickelodeon content to Amp’d Mobile and Sponge Bob will be getting his own channel next quarter. will launch “Go Gaming” focusing entirely on wireless games and is slated for Amp’d Mobile in the beginning of Q2, but other carriers will get the service later on.

BET Networks launched the 106 & Park Mobile Fan Club that offers members free ringtones, a subscription to the 106 & Park Mobile magazine, access to exclusive content and events, and some other stuff.

Last but definitely not least is what Paramount will be offering and it’s probably the coolest service of the bunch. They will launch the first mobile movie studio site that links fans to micro-sites for upcoming movies. You can also text “Movies” to get movie-related stuff for your mobile phone.

Press Release