I’m sure you recall a piece from a few days ago citing all sorts of noise about plummeting iTunes sales and various other banter. Well according to a report released today by comScore Networks, iTunes is actually on the up-and-up, with an 84% rise in revenue during the first three quarters of 2006.
It also said that there was a 67% increase in iTunes transactions and a 10% increase in dollars spent. Which makes sense, since iTunes attracted 20.8 million unique visitors in November 2006 alone.
So who to believe? I’m going to go with comScore as its better known and generally more creditable. Yep.