FTC May Regulate PayPerPost

The Washington Post is reporting that the Federal Trade Commission issued a staff opinion yesterday saying that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships.

We are working to obtain the opinion to see how this might affect the PayPerPost business. This might force their hand and require their bloggers to disclose when they promote products for a fee.

Our previous PPP coverage is here.