AdJab reports that the first advertising is now being integrated into HD DVD. Consumers who purchase “The Fast and th Furious: Tokyo Drift” (I guess someone might have liked it) will be treated to a new advertising option courtesy of Progressive Insurance. Those who choose so, can enable a feature that keeps a running tally of car damage throughout the movie.
This isn’t really much of a problem since users can enable or disable the option, but I could definitely see this moving the way of movie theaters. Pay $10 to go see a film and then be forced to watch advertisements until the trailers come on. Or even worse, DVDs with trailers. Total bullshit really.