Virtual reality service SecondLife must be loving all of the positive press it’s receiving lately. After raising another $11 million in funding earlier this year (bringing their total to $19 million), they celebrated their third birthday and recently announced their 1,000,000th user registration. Putting the recent database hack aside, SecondLife is clearly hitting its stride.
A robust virtual economy has blossomed on SecondLife as well. At least three thousand users make at least $20,000 per year on SecondLife, selling everything from clothes to body parts to real estate. The economy of SecondLife has been estimated to be $64 million per year. Real world businesses are sniffing around the service as well. Wells Fargo, for example, has created its own branded island in Second Life.
SecondLife puts current statistics right up on the home page (stats as on 1:30 pm on Sunday October 22 are to left). Nearly half a million users have logged on in the last 60 days, and $441,948 has been spent in the last 24 hours.
With all of this real money floating around the SecondLife economy, look for more businesses to set up shop. And look for other companies to be selling advice to these new businesses. Crayon is launching later this week, claiming to be the first company to be launched in SecondLife. They will be a virtual consulting firm, facilitating “conversation and transformation above communication. Our value proposition is designed to activate passions, enthusiasm, organic dialogue and no-strings-attached referrals and recommendations.” If Crayon can turn that marketing-speak into understandable advice and guidance to companies looking to leverage SecondLife as a marketing or sales channel, they may find being one of the first to set up shop is a big advantage.
More on this as details emerge. Crayon says they’ll launch this Thursday, October 26.