This is sort of out of nowhere for HP, but it just picked up Canadian boutique computer vendor Voodoo PC. HP made an attempt at building gaming desktops a couple years ago, but didn’t seem to put too much time or effort into that market segment and shortly dropped the venture altogether.
I’ve always liked Voodoo’s systems, despite their being pretty freakin’ costly and I’m a fan of HP’s desktops and notebooks as well. Voodoo is certainly a strong competitor to Alienware, which was purchased by Dell earlier this year. Now, does this mean Gateway is going to be shopping around for its own gaming system builder?
Full press release after the jump.
HP to Acquire VoodooPC
PALO ALTO, Calif., Sept. 28, 2006 – HP today announced it has signed a definitive agreement to acquire VoodooPC, a leader in the design and manufacture of high-performance and personalized gaming computer systems.
Following the close of the transaction, HP will form a separate business unit within its Personal Systems Group focused on the gaming industry. VoodooPC co-owner Rahul Sood will become chief technologist for the unit and co-owner Ravi Sood will become the unit’s director of strategy.
Both executives will report to Phil McKinney, who will become general manager of the gaming business unit while maintaining his current role as chief technology officer of HP’s Personal Systems Group. This operational model will align the gaming business with HP’s research and development organization by providing access to the latest technologies and innovation.
Founded in 1991 and headquartered in Calgary, Alberta, Canada, VoodooPC has been dedicated to delivering leading-edge performance, style and craftsmanship to discerning PC enthusiasts. This acquisition, once closed, will extend HP’s presence into the high-performance gaming market and globally expand the reach of the VoodooPC brand.
“HP is already a market leader in two of the three major segments in the gaming market by providing industry-leading workstation solutions for game development and powering the largest online game services,” said Todd Bradley, executive vice president, Personal Systems Group, HP. “We’re absolutely thrilled to welcome VoodooPC, gaming industry pioneers and the premier name in gaming, to the HP team. Together with VoodooPC’s leadership and influence, HP will have the expertise to become the leader in the gaming customer segment.”
HP plans to maintain VoodooPC’s current distribution model and brand name along with its marketing, sales, support and development operations.
“Our passion at VoodooPC has been to design the highest performance, personalized PCs for our customers’ entertainment,” said Rahul Sood, founder and president, VoodooPC. “Customers should continue to expect the highest level of personalized configurations, service and quality. The benefits of this acquisition to VoodooPC are immense, not least of which is having a direct conduit to HP’s unparalleled innovation and international presence.”