OpenBC

OpenBC Design Challenge – €10,000 Prize

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OpenBC is a Hamburg, Germany based professional social networking site that is often compared to LinkedIN. They were founded in late 2003, are profitable, and boast nearly 2 million members and 275 million page views per month.

Six weeks ago they launched an open design challenge for the new personal profile page on OpenBC. The winner will not only have the privilege of seeing their design on hundreds of millions of monthly page views, but they will also be awarded €10,000. Each week the designs were scored by a panel of judges (I am one of the judges, along with Cal Henderson, Chris Shipley and Thomas Gad), as well as by a popular vote of anyone reviewing the sites.

143 design submissions were made in six weeks, and 3,642 votes were cast. The challenge is now in the final stages, with five finalists to be chosen from 19 weekly winners. Votes must be in by September 10, and the final winner will be chosen by one of the final five from the popular vote.

I like this approach to a redesign. Not only does OpenBC get some publicity from the contest, but they also get input from hundreds of designers for their new site. The fact that their users get to have input on the process, by voting, means they are more likely to feel a sense of ownership and community with the site. And at the end of the day, the €10,000 prize isn’t much more than they would spend simply going out and hiring a designer directly.

  • http://www.geise.com PXLated

    Other than the audio not being in sync (on my downloaded versions anyway), great interview Steve. Looking forward to more.

  • http://trade-exporter.com kbc

    the movie is back?? it is great

  • http://brainimplant.blogspot.com Christopher

    Great interview, thanks.

    • Steve Gillmor

      thx

  • http://www.zee.me Zee

    Awesome interview…much more revealing than I would have expected.

  • http://nich3.net Nick Nichols

    Yeah, well if it ain’t popping up on my cellphone as I’m maneuvering through streets of Manila trying to avoid blockades in midst of a developing (but eventually failed) coup de d’etat as actually happened with the “original” Twitter track – then it aint’ track IMO!

    Same for my wife’s ability to have my Manila statuses pushed to her via SMS while she’s in the mountains of Mindanao – which is the way she used the original Track.

    We here in the 3rd world miss it. It was frickin’ amazing.

  • http://changeforge.com Ken Stewart | ChangeForge

    Steve, outstanding write-up and I’m still making my way through the videos (which are looking great). I wanted to say that I believe I am in agreement with the overarching summary of how Twitter has damaged and is still damaging its community. However, I was a bit confused on this line:

    “That’s one of the reasons FriendFeed, along with Facebook to some extent and even Twitter itself, represent better bets than others.”

    Prior to this, you seem to indicate that Twitter was a tough service to invest time and/or energy b/c of the private relationships being formed, and then you lawd them as a possible game changer (which I would agree the potential still exists). However, I’m a little confused. Could you help me understand what I missed?

    Warmest Regards,
    Ken Stewart

    • Steve Gillmor

      “And of course there’s nothing to prevent Twitter from restoring Track themselves should either or both competitors prove successful with their versions of Track.”

      • http://changeforge.com Ken Stewart | ChangeForge

        Gotcha. that’s the ticket!

  • http://thenewdorktimes.com/2009/08/10/first-interview-after-acquisition-with-friendfeed-and-facebook/ First Interview After Acquisition With FriendFeed And Facebook : The New Dork Times

    […] Track is Back The Movie (techcrunchit.com) 0 people like this post. Like  […]

  • http://www.techcrunch.com/2009/11/20/mozzlers-real-time-search-engine-scours-twitter-for-the-most-retweeted-news/ Mozzler’s Real-Time Search Engine Scours Twitter For The Most Retweeted News

    […] compelling feature is Track (which should be sure to make TechCrunchIT editor Steve Gillmor happy), which is like Google Alerts for Twitter. Twitter has yet to implement Track yet, but it’s a […]

  • http://twimmer.com/2009/11/20/mozzler%e2%80%99s-real-time-search-engine-scours-twitter-for-the-most-retweeted-news/ Mozzler’s Real-Time Search Engine Scours Twitter For The Most Retweeted News | Twitter News - Twimmer.com

    […] compelling feature is Track (which should be sure to make TechCrunchIT editor Steve Gillmor happy), which is like Google Alerts for Twitter. Twitter has yet to implement Track yet, but it’s a […]

  • http://www.sowmo.com/mobile/mozzlers-real-time-search-engine-scours-twitter-for-the-most-retweeted-news/749 Mozzler?s Real-Time Search Engine Scours Twitter For The Most Retweeted News | qface & sowmo sky

    […] compelling feature is Track (which should be sure to make TechCrunchIT editor Steve Gillmor happy), which is like Google Alerts for Twitter. Twitter has yet to implement Track yet, but it’s a […]

  • http://www.mash123.com/news/mozzlers-real-time-search-engine-scours-twitter-for-the-most-retweeted-news/ Mash123 » Mozzler’s Real-Time Search Engine Scours Twitter For The Most Retweeted News

    […] sure to make TechCrunchIT editor Steve Gill&#109&#111&#114 happy), which is like Google Alerts for Twitter. &#84&#119&#105tter has yet to implement Track yet, but […]

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