The test tube/rod/phallus-shaped Walkman NW-S200 from Sony comes complete with a strap on for your arm, allowing you to use it for exercise as well as entertainment. How does this help you exercise? Well, it’s got a Music Pacer feature that matches up the tunes with the pace of your run, a sweat and water resistant body, a shuffle song feature activated by shaking, and a built-in pedometer and calorie counter.
If Sony can’t beat Apple on the music front, they’ll target this player towards athletes instead. The 1GB version will be $120 and the 2GB version will be $150 later this year.